Best Signs to Use to Advertise an Apartment Complex
If you are ready to start advertising your apartment complex, here are the best signs to use. These tips will help you attract and retain tenants.
Keep the information on your banners simple and easy to read. Ensure that the font size is large enough to be legible from whatever distance people will see your sign from.
Signage on the Side of the Building
Whether they are displayed at the entrance to your apartment complex or on each of its buildings, entryway signs help welcome residents and visitors. These can include your logo, name, and contact information in large fonts that are appropriate for the distance from which they will be viewed.
Creating an apartment tour “WOW moment” can set your complex apart from other communities. It could be as simple as offering a hot cup of cocoa to your tour guests, or as elaborate as an ice sculpture. In addition to making the experience unique for potential tenants, it also provides excellent marketing opportunities.
Signage on the Street
The best way to advertise an incoming apartment complex is to put up signs on the street. This will get the word out to people who are walking or driving by, and they may even stop in if they see a sign that looks inviting. Be sure to keep the information on these signs simple, especially if they will be viewed from a distance.
If your target audience is a group of people who want to move from a home to an apartment, be sure to use pictures that show what the apartments look like. Also consider giving away free gifts at events in the winter, such as local ski lodges or ice skating rinks.
Signage in the Parking Lot
While digital marketing is important, it’s also a good idea to invest in some traditional apartment signage. The right signage can help drive viewings and build a more engaged community, making it one of the most important parts of any multifamily property marketing strategy.
One way to do this is by creating entryway signs, which alert visitors that they’re about to enter your complex. These types of signs usually include the building name, logo, and contact information in a large font that’s easy to read from a distance. Depending on the location, you may want to include arrows for easy wayfinding.
A monument sign is another great way to show off your community and encourage people to visit. These signs are typically larger and often feature a mix of text and graphics that showcase the community’s features. They can be placed near the entrance to the apartment complex or hung from the front of the building.
Other apartment-specific signage can include parking signs, unit number signs, site maps, laundry room directional signage, and more. These signs are useful for current residents and visitors alike, and can help ensure that everyone knows where to go when they need to find a specific item.
Signage on the Side of the Road
While digital marketing for apartments is becoming more and more important, signage still has a big impact on how much attention your apartment community gets. Entryway signs can be simple, with only the name or logo of your apartment complex, or they can include more information, such as a contact phone number, address, website, and directional arrows. It is best to keep the text size large enough to be easily read, especially when it will be viewed from a distance.
Other ways to market your apartment complex are to host a community yard sale or event, such as a pumpkin carving festival. These kinds of events can bring in people who are not looking for an apartment but may know someone who is, and they can also draw attention from those just passing by on the street.Back