What You Need to Know About Window Signage
Window signage is a great way to grab the attention of customers who are passing by your storefront. It can communicate everything from your product offerings and business hours to social promotions and more with a pop of color and eye-catching design.
However, a sign that is outdated or inaccurate can make customers distrust your business. So how often should you change your business’ window signage?
Sign Life Span
If you use vinyl window graphics that don’t get direct sunlight, you can expect them to last up to seven years. However, it’s still important to replace them regularly. One of the clearest indications that it’s time for a new sign is if it starts to show signs of wear and tear. A worn-down sign can look sloppy and will make customers think that your business isn’t well-maintained.
Another good indicator that your signage is due for an update is if the fonts, colors, or designs start to look outdated. Graphic design trends can change quickly, so it’s important to keep up with them in order to remain relevant. If you rebrand your business but fail to change your signage, you could appear out of touch with the industry and your clients.
Window graphics offer an easy way to display general business information, such as your website, phone number, and services. They also provide the opportunity to add a little flair and style to your messaging, making them more likely to catch people’s attention. When used in conjunction with your traditional business signage, they can help drive traffic to your store or office and communicate the benefits of your products and services. This is especially true if you use customized, eye-catching decals that are more attractive than the generic, plain signs you might find on other businesses’ windows.
What to Include
Using windows to display your business name and branding, whether you use a simple decal or a complex graphic design, is one of the most effective ways to draw attention to your storefront. Window graphics can include a compelling call to action, eye-catching images, logos and branding colors, hashtags or URLs, and more. Legibility is an important factor in any signage design, and the font you choose for your window decals will play a big role in how well people can read it. Signage that is hard to read from a distance can lead to confusion and make potential customers pass your business by. Consider partnering with our sign designers to find the right solution for your business. We offer a range of options including perforated vinyl, which is see-through from the outside but still allows visibility from inside your storefront.
Normal Wear and Tear
Many signs that go up outdoors will suffer from weather-related wear and tear, so it’s a good idea to keep an eye on them and replace them when they start looking worn down. Even indoor signs like window decals can fade over time due to direct sunlight, so it’s important to clean them regularly and get them laminated for added durability. Signs that look run-down or damaged aren’t engaging for potential customers and can reflect negatively on your business.
Window graphics are one of the most versatile types of signage you can use for your business. They can be designed with compelling calls to action, images, branding colors and logos, hashtags and URLs, and more. They can also offer privacy by featuring frosted etch vinyl treatments that add some sophistication to your windows.Back