What’s the Difference Between Monument and Pylon Signs
If you’re a business owner in the market for new signage, you may have heard of monument signs and pylon signs. They both offer attractive solutions to advertise your company’s presence, brand via the display of your logo and corporate colors, and catch the attention of passing drivers.
However, it is important to know the difference between a monument sign and a pylon sign.
Cost
A monument sign is usually about 5 feet high, designed to display your message at eye level and blend in with your business landscape. These signs are often used in mixed zoning areas, including residential homes and condo buildings, as well as storefront businesses.
A pylon sign is generally a lot taller and gets the attention of individuals that are a little further away, making it a good choice for businesses that want to draw the attention of motorists who drive on busy roads and highways.
Pylon signs are often installed in busy areas outside shopping malls, alongside roads with higher speed limits and in industrial areas. They also make a great way to reach people who live near your location and advertise to them.
The cost of a monument or pylon sign will depend on the design, materials, location and components. Our team can help you select a sign that is perfect for your business and fits within your budget.
Visibility
The visibility of your business is one of the most important elements to ensuring success. It’s the difference between bringing in customers and keeping them coming back.
Monument signs are close to the ground and eye-level, giving them a direct line of sight and clear visibility for motorists and pedestrians. They also help match existing architecture for a cohesive look and feel that creates a sense of familiarity among potential customers.
Pylon signs (also known as pole or freestanding signs) are mounted higher in the air than monument signs, offering greater visibility from a distance. They are often seen next to highways and busy roads, or in shopping centers to alert drivers of businesses and retail stores.
Visibility is a vital pillar of any business, and it’s often the most overlooked part of your marketing strategy. Understanding the importance of visibility to your business will help you make smart decisions on how to best display it.
Design
We frequently recommend the installation of pylon or monument signs for our clients who are looking to attract motorists. These signage solutions advertise your business’s presence and brand through the display of your company’s logo and corporate colors and successfully catch the eye of drivers.
While a pylon sign can certainly make your business stand out from the crowd, it can also be out of place in a neighborhood with a mixed zoning pattern. For instance, if you’re located near residential homes or apartment buildings, a super tall pole sign is not going to fit in.
Unlike pylon signs, monument signs are designed to be read at eye level and provide a direct line of sight for passersby. They can be lighted for extra visibility at night or left unlit if in a well-lit area. They can also have LED displays or other digital elements that will help draw attention to your business.
Size
When it comes to attracting customers, the right type of business sign is crucial. Whether you’re a one-person operation or part of a multi-tenant building, you need a sign that will grab the attention of potential customers.
The two most common types of commercial signage are monument signs and pylon signs. But how can you tell which is the best fit for your business?
A monument sign is typically shorter and stockier than a pylon. They’re also made from a solid base rather than poles, which makes them more sophisticated and long-lasting.
A pylon sign reaches the sky and usually sits on a tall metal pole. These signs are often seen across shopping centers or along busy roads, so they’re a good option for businesses that need to be noticed from a distance.
Back