Why are Sandwich Board Signs Effective?

Businesses are always looking for ways to generate interest in their products/services without spending a fortune. One of the most effective techniques is using sandwich board signs.

Also known as a-frame or sidewalk signs, they are a perfect way to grab the attention of customers on foot. They are a great tool for restaurants to highlight special offerings or menus and real estate agents to advertise properties they have listed.


Sandwich board signs, also called A-frame signs, are the ideal signage for retail shops and other businesses that rely on foot traffic. They can be used indoors or outdoors and offer great flexibility. These one-sided or double-sided sign boards feature a plastic frame which can be filled with water or sand to provide additional weight for stability, and are designed so that either side can have a graphic or advertisement.

One of the reasons why these signs are so effective is because they can be positioned right in front of potential customers. People walking up and down the sidewalk often have their heads turned, so they’re more likely to notice a sign that is directly in their line of sight than an overhead sign that they may have completely missed.

Another reason why these signage options are so popular is that they can be easily customized to suit your business’ branding and messaging. You can even choose to add pop culture or current events references to your message in order to capture a wider audience and get your brand noticed by more people.

Lastly, these types of signage can be moved around easily and conveniently as needed, making them the perfect marketing tool for trade shows, community events, or even just taking your advertising to the streets. Just remember to wipe down the plastic frames with a wet non-abrasive rag from time to time and store them in a safe location when weather conditions are bad.


Visibility is a loaded term, and it has many meanings to people. Essentially, it’s being seen by others. Visibility is a powerful marketing tool that can help you stand out from the crowd and reach your potential customers.

Adding outdoor business signs to your marketing strategy is one of the best things you can do. These signs can easily attract the attention of passing pedestrians and boost your foot traffic. Moreover, these signs can also be used to announce ongoing promotions or new products.

Local businesses need to find ways to promote their goods and services in a cost-effective manner. Sandwich board signage is an effective and affordable way to do this. It is also easy to customize and can be changed as per the requirements of the business.

Sandwich board signs are commonly found outside restaurants + retail stores. They are often adorned with daily specials or store discounts. This entices passersby to stop and check out what the establishment has to offer. Having this information in front of them makes them more likely to make a purchase, especially if they are on the verge of making a decision.

Many small businesses do not have large advertising budgets to spend on billboards. This is where A-frame pavement signs or walking sandwich boards come in. These are a cost-effective way to advertise locally and attract new customers. You can get these signs in a variety of materials and have them customized to suit your business. These are also durable and can withstand harsh weather conditions.


Sandwich board signs can be a convenient way to get your message out, especially when you don’t have the budget for an expensive advertising campaign. They are lightweight and can be moved indoors or outdoors, making them ideal for a wide range of business uses. In addition, they can be taken to events or tradeshows for a more scalable and mobile marketing campaign.

Unlike banners, which require installation and are stationary, sandwich boards can be used on the go. They are easy to transport and can be set up quickly, saving you time and money. They also offer great visibility to passersby, which can make them a powerful tool for grabbing the attention of potential customers.

They are also affordable and come in a variety of sizes. The frames are made of sturdy materials that can withstand a number of weather conditions, including rain and snow. The plastic frames don’t rust or splinter and can be filled with sand to increase their stability, even in high winds. They can be easily wiped down with a wet non-abrasive cloth, which will keep them clean and looking new. With minimal maintenance, these double-sided sidewalk sign holders can last for years to come.


Aside from offering a clear message, sandwich board signs are a very attractive way to promote your business. They have a unique “A-frame” design that grabs the attention of pedestrians and drivers. Additionally, a well-crafted message can put potential customers in the mood to shop. Many restaurants and retail stores use sandwich boards to highlight daily specials, promotions, or upcoming events. This attracts customers who may have otherwise walked past your store.

Unlike more expensive marketing materials, sandwich board signs are relatively inexpensive and affordable. They can be updated as needed to keep your messaging fresh. This allows small businesses to keep up with the ever-changing needs of their market.

Finally, sandwich board signs are lightweight and easy to carry. This makes them an ideal marketing tool for small businesses that have a limited budget and need to reach a local audience. This is possible because these signs are easily portable and can be brought to different locations and events as required.

Adding an attractive message to your sandwich board sign can help you stand out from other competitors. This can be done by using witty or humorous phrases that are in line with current trends and pop culture. This humanizes your brand and attracts more people to your business. This is why it’s important to choose the right message for your pavement sign.


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We used Solomon’s company to make some event signs for us. When I say his work, communication, product and ease of the process was phenomenal is an understatement. I can’t recommend him enough for all your event signs, indoor and outdoor signs and car wraps and everything in between. No project is too small or too big to handle for him and he goes above and beyond for his clients. He is amazing to work with and very professional and outstanding customer service.

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