Best Places to Hang Marketing Signs in a Business
It’s one thing to have an eye-catching business sign, and another to display it in a location that will get attention. Putting your marketing signs in the right place can make the difference between your business’s success or failure.
Window Signs
A business window is prime marketing real estate that readily attracts passersby. Whether your company intends to highlight a special sale or feature a unique service, attractive window displays help you reach new customers.
Window clings are another great marketing tool to have on hand. This product type is easy to apply and remove, allowing you to use it again and again. These products also do not leave any adhesive behind when removed.
Choosing the right material for your business sign depends on what it will be used for and where it will be placed. If you are planning to display the sign outdoors, make sure that it is durable enough to resist weather conditions.
The reception area of a company is the perfect place to hang a lobby sign. This type of signage provides practical information to visitors and leaves a sophisticated, professional impression. For example, a restaurant with a high number of regulars may wish to promote their loyalty program on a lobby sign. It will allow guests to feel appreciated and valued, which is a positive experience for any customer.
Pylon Signs
Often seen towering over the parking lots of shopping malls and plazas, pylon signs are free-standing structures that inform passing motorists and pedestrians of your business. These signs can be double-sided or single-sided, and they are typically built with lightboxes that display the logo of a particular company. They can also feature a base that closely matches the architecture of your building or the surrounding area for a more cohesive look and feel.
The primary benefit of a pylon sign is its height, making it easy to be spotted from a distance. This is especially useful in areas that see a lot of vehicular traffic and/or have large parking lots.
They can be highly customizable as well, with LED message boards and other advertising elements. They can also be lighted with spotlights or similar external lighting to attract more attention. Due to their size, however, these signs may cost more than other types of signage. This is largely because they use more materials and can have more customization options that add to the overall price.
Banners
Banners are an excellent way to promote a business, and they can be used in a variety of places. However, the placement of the banners can make a difference in how successful they are at reaching customers.
The best place for a banner is at the entrance of the business. This will make it easier for customers to find the company and make a purchase. Likewise, a banner can be displayed in a parking lot to capture the attention of people who are driving by.
Another option is to hang the sign above a storefront. This will also help to draw the attention of passersby and encourage them to enter the store.
One of the most effective ways to hang a banner is to use nylon rope. This is a cheap and easy way to secure your banner and is available at your local hardware store. You can also use hanging hooks that are designed for banners. These have small hooks and easily slide into the grommet holes in your banner. These are a great choice for longer-term installations.
Development Signs
Development signs are used by real estate developers and construction companies to let passersby know a building site is about to be sold or rented. They can also be used to advertise a special promotion or event on the property. They’re often placed in high-traffic areas where onlookers can easily spot them.
Business owners can maximize the benefits of these marketing signs by strategically placing them on a property’s lot. This gives customers a clear idea of the company’s location and reduces the risk of getting lost or mistaking it for another nearby business.
Construction Hoardings
Hoardings do more than shield construction sites, they also provide a blank canvas that offers exciting opportunities for creative advertising and public art. Using a variety of materials and printing techniques, they can be designed to captivate passersby and build excitement for the project’s final outcome.
However, it’s important to remember that a good hoarding must comply with Occupational Health and Safety (OHS) standards and ensure that people can’t get too close to the actual work area. For this reason, opting for simple fonts and ensuring that essential information is clearly displayed are crucial.
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