Fall Holidays To Run Promotions For

As pumpkin spice invades coffee shops, and football season begins, your business can stand out with creative fall marketing. Embracing national food holidays and non-food-related micro-holidays can help your business gain visibility with consumers.

Create a calendar of deals and promote it via business signage, social media, direct mailers or email to your local customers.

Back to School

If your business serves consumers who are returning to school or work, a back-to-school campaign can help drive traffic. Consider offering a coupon or discount on your products and services that align with student needs, like organizational tools, wardrobe updates, or hair styling services.


A time-restricted promotion can stoke consumers’ appetite and encourage them to take action quickly. Halloween is the perfect holiday to do this for, as it’s a seasonal holiday that allows your business to engage with your audience at their most receptive.

The holiday’s roots go back thousands of years to the ancient Celtic festival of Samhain, which occurred on November 1, and marked a time when the boundaries between this world and the spirit world became especially thin. To ward off spirits, pagans dressed in costumes and lit bonfires. Over the centuries, as the beliefs and customs of European ethnic groups blended with those of Native Americans in the new country, these pagan traditions morphed into the modern celebration of Halloween.

Today, Halloween is a popular holiday that translates into big bucks for businesses selling costumes, candy and all things pumpkin. It’s also a great time to promote a cause that ties in with the holiday, such as collecting nonperishable food items for a local food bank to help families in need. A community-based approach to marketing during the holidays can pay dividends for your business in the long run.


As soon as Halloween ends, consumers start preparing for Thanksgiving and its shopping-related e-commerce holiday Black Friday. This is a great time to remind customers of your online store’s discounts and entice them to shop early by running ads across social media platforms like Facebook, Instagram, and TikTok.

November also offers plenty of opportunities for restaurants to promote Thanksgiving dinner reservations. In addition to traditional in-store dining, more and more people are opting for takeout and delivery services on Thanksgiving. In addition to store signs, crafting a social media post with trending food holidays and hashtags is an effective way to spread the word and get more diners to your restaurant.

Other Holidays

With Halloween, Thanksgiving, and Christmas right around the corner, it’s important for local businesses to plan ahead. This fall holiday campaign ideas can help them reach their goals for increased store traffic and sales.

September’s Labor Day is the official start of the fall season, so it’s a great time to run a sale on new seasonal products. The holiday also offers a unique opportunity for retail brands to highlight their commitment to social and economic justice.

October is full of food-focused holidays, including National Taco Day and Dessert Day, and Hispanic Heritage Month. Whether it’s a restaurant, bakery, or snack brand, these events are ripe for creating a promotional giveaway that appeals to foodies.

National food holidays are a great way to celebrate your restaurant and attract diners. By running a social media promotion on Facebook or TikTok with trending hashtags, you can spread the word about your special dishes. Similarly, you can encourage diners to gift themselves or others with your delicious restaurant delivery by running a promotional offer. These campaigns give your brand exposure, educate people about your menu items, and plant the seed for future holiday orders.

For animal lovers, World Mental Health Day on October 10 provides a day to celebrate their furry friends and raise awareness about mental illness. While this holiday might not be appropriate for a direct marketing campaign, it’s a good idea to support this cause and encourage your audience to do the same. You can do this by resharing campaigns from organizations or sharing personal stories on your own channels.

For a unique take on the holiday, try celebrating it with your own local spin. October 2 is National Name Your Car Day, so if you’re a car dealership, repair shop, or detailer, offering a discount for customers that bring their vehicle in on this special day could be a fun way to attract new customers.


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