Important Information to Include on Signs for Businesses Coming Soon

Signage is a powerful marketing tool that can reach consumers in a way other marketing materials can’t. Signs should be visually appealing and consistent with your brand identity to maximize their impact.

“Coming soon” signs and banners are an affordable means of advertising your new business location prior to the grand opening. These custom signs deliver the appropriate messaging to inform potential customers about your upcoming business.

Location

A business that has just moved locations or is opening soon needs to pique interest in the area. “Coming Soon” banners can help do this by letting consumers know something new is on the horizon. The sign can also provide specifics about what the company will offer, which can be particularly useful for retail or service businesses. For example, a “Coming Soon” banner for a new home health care agency can include information about the services offered and a tagline that explains why the company was created.

The location of the business is another important piece of information to communicate on a coming soon sign. This may be as simple as an address or as detailed as a cross street. In either case, a coming soon sign should be located in an area that is easily accessible for those who will see it. Ideally, it should be placed on a street that is regularly traveled by people in the neighborhood or nearby customers.

Once the business is open, it’s important to have a clear understanding of what each type of sign should do. For example, wayfinding signs can be used to communicate the hours of operation, the locations of bathrooms, and other important details. They can also be used to promote special events and products or services that the store is offering. When deciding on fonts and text sizes, keep in mind that they need to be large enough for people who are walking or driving by to read them clearly. The contrast between the color of the sign and its background is also important, as this can affect how well a person can see the signage from a distance.

Opening Date

A business needs to effectively communicate its products and services to potential customers. Signage can assist with this effort by communicating sought-after information to reduce a customer’s search costs and help them make an informed purchase decision.

Signs that announce the opening date of a new store or location can increase visibility and help generate traffic for the grand opening. These types of signs can be placed indoors and outside of the building or storefront, as well as on roadside directional yard signs.

These signs should include the name of the business, the date it is opening, and any other pertinent information like a sale or event. The text size and font style on these signs should be large enough to be easily read from a distance, especially when the sign is outdoors.

Other important information to include on these signs is the address and phone number of the business, as this will be a point of contact for anyone interested in learning more about the company. Signage can also be used to announce that a company is under new management, which can help build positive relationships with previous customers who may have had a bad experience with the former management. This can be helpful for a variety of businesses, including restaurants, retail stores, and even real estate offices.

Contact Information

In addition to communicating the business’s hours of operation and the types of products or services offered, signs should communicate contact information. This is often a phone number, but can include an email address or website address. Signs that provide this information help reduce the amount of time and energy a customer spends searching for it.

Signs can also convey other important information that helps customers make a purchasing decision, such as promotions, product information, or a list of frequently asked questions. These can be particularly useful for businesses that offer complex or unique products, such as medical facilities or auto repair shops.

When it comes to signage, it is important to work within a budget. This will allow you to select the types of signs that best fit your needs and help ensure your message is delivered effectively. A professional signage company will be able to provide you with a cost breakdown so that you can easily rule out options that are outside of your budget.

If you are planning to open a new business or relocate your current location, consider hanging “coming soon” signs and banners that highlight custom messaging to promote the grand opening and build excitement around your brand. You can order high-quality, made-to-order commercial signs and banners online that deliver your branding on materials favored by professionals.

Directions

A well-designed business sign communicates the information a customer is seeking. This is important because it can reduce search costs, the amount of time and energy a potential customer spends in order to find a viable product or service. In fact, according to a study, 60% of businesses saw an increase in average purchase amounts when they added or updated their signs.

Whether a new store or restaurant is opening, or a building, office, home, event or even an event is taking place, business coming soon signs and banners can help generate excitement around town, reach more customers on the day of the grand opening, and increase sales and profits. Ensure that your “coming soon” sign has the important custom messaging necessary to create this desired effect, and it will provide your business with the visibility it needs to succeed. In addition to making sure your sign’s text is large enough, be mindful of contrast when designing it. This is especially important for people viewing your sign from a distance, or while driving by.