Types of Businesses That Use Yard Signs For Advertising
Many businesses utilize yard signs to market their products and services. Similar to garage sales and “For Sale by Owner” signs that populate homeowner yards, yard signs help businesses capture the attention of passersby.
The best way to use these marketing tools is by incorporating a call to action that encourages viewers to take the next step, like calling or visiting a website.
1. Real Estate Agents
Yard signs are a powerful and effective advertising medium. Unlike billboards or a TV commercial, it doesn’t require you to be a marketing expert or know the latest trends in your target market and local traffic counts. Because you know your customers and the community, you will be the best judge of the ideal locations for your sign to maximize exposure. Additionally, they are flexible and can be moved around frequently to take advantage of different high traffic locations.
The design of a yard sign should be simple and use easy-to-read fonts. Arial, Verdana, and Sans Serif are good choices. The font color should also be white on a black block to make it easy to read in low light. It is also a good idea to keep the message short and direct to drive your viewer to action, such as visit your website or call for more information.
Real Estate agents use yard signs all the time to promote an upcoming open house or point traffic in the direction of their listed property. Custom yard signs can be made to draw even more attention to “Coming Soon” and “For Sale” properties by placing signs on a wooden post in the yard of their listings. They can even use them to promote their company name or contact information.
2. Insurance Agents
A well-designed yard sign is an effective way to reach out to potential customers. It should be large enough to be readable from far away and have a catchy message that is simple and straightforward. It should also feature bright colors and graphics that grab the attention of passersby.
Lawn signs are a great way to spread word about your company, especially if you have limited marketing budget. These can be easily spotted by drivers and passersby, and they offer an affordable solution for small businesses and non-profit organizations alike. You can even have them made in a variety of shapes and sizes to get maximum visibility. Just remember that you have limited space to use, so it’s important that your message is short and concise.
For insurance agents, consider yard signs for those clients who you’ve put claims in for. If a customer is happy with their experience they’ll more than likely put your sign in their yard for a given period of time. At times there are environmental impacts like hail storms that have consumers looking for agents. During these events, it’s a great idea to put up yard signs at roadsides and road medians, where allowed.
3. Retail Stores
A yard sign is a great way to market your local business for people that live in the area. They can help increase customer traffic to your store and can be highly effective for grand openings. For example, a pizza shop or barbershop can use corrugated plastic and custom metal signs to attract customers.
When it comes to yard sign marketing, it is important to remember that your message must convey a lot of information in a short amount of space. You should only include the most important information and try to keep it simple to read. It is important to use clear fonts for your text, such as Helvetica, Times New Roman or Arial.
4. Restaurants
Restaurants who use yard signs for advertising can get their name out to the local community and generate business. They are a great way to communicate with passersby and let them know about specials, events and changes in store hours. They can also be used to promote open positions or even a “now hiring” campaign.
Coroplast is affordable and durable, making it a popular choice for this type of marketing. It is easy to install and can be left outdoors for extended periods of time. The key is to create a design that will grab attention and make it clear what the message is. The text should be large and readable, with plenty of white space to help the viewer understand the information. A call to action is also important, telling the viewer what you want them to do.
5. Service Businesses
Unlike virtual marketing strategies such as Instagram and Facebook ads, email campaigns, and pay-per-click social media search ads, yard signs are affordable, target a local audience, and increase brand awareness. They also help draw attention to special events and business promotions.
Home services businesses like carpet cleaning companies and roof cleaning services can benefit from putting up custom yard signs. These types of business often advertise their services on these kinds of signage, which typically feature a picture of the type of cleaning service being offered, its price range and contact information.
When creating a sign for this type of business, it is important to focus on the name of the company and use easy-to-read fonts such as Arial, Helvetica, Times New Roman, and Verdana. It is also helpful to include a short message on the sign that explains what type of service the company provides.
It is also a good idea to have the sign printed on both sides so that it can be seen by people driving in both directions on busy streets. This way, it will be easier for potential customers to find the business and visit it. Moreover, it will increase the chances of them returning to the business in the future. This is because they will be able to easily remember the name of the business when it is displayed in front of them.
Back